WT-ATD Board Position, Director of Social Media

April, 2016

Guidance Document

Position Summary

The Director of Social Media will manage all social media communications with potential and existing members by increasing member participation in these outlets to create high levels of satisfaction among users.

Time Commitment

The service term for this position is 1 year. 

Estimated Monthly Time Requirements

  • Attending board meetings: 2 hours;
  • Attending monthly chapter meetings: 3 hours;
  • Communicating with administrative office and/or others: 2–4 hours;
  • Create and implement social media strategy: 2–4 hours


    Chapter Support.

    • Develops and implements a strategy to engage and motivate active online advocates
    • Stays up to date on new tools and how other organizations are using them, so that the chapter uses these technologies effectively
    • Moderates message boards and keeps spam and unwanted solicitations in check
    • Serves as an advocate for the community internally. Provides management with grassroots feedback and ideas
    • Envisions and shapes web tools and direction for the community
    Board Participation.
      • Serves as a subject-matter expert advising the chapter board on the use of social media in support of its’ mission
      • Supports and promotes CARE, and the strategic goals and action plans of the chapter
      • Represents the chapter professionally and ethically in all business functions/organizational activities
      • Attends and participates in all board and chapter meetings. Participates in other chapter events, committee meetings, and regional conferences as available
      • Member of ATD and chapter
      • Commitment to the chapters’ Mission, Vision, Strategy, and Goals
      • Skilled in written and verbal communication, personal interaction and problem-solving
      • Ability to plan, organize and execute activities as required by the position
      • Ability to complete projects within established timeframes
      • Ability to delegate tasks and monitor follow-through
      • Ability to fully participate in chapter programs and board meetings
      • Willingness to advocate for the chapter
      • Ability to seek others out as volunteers
      • High degree of familiarity with the internet, social networking tools, and online protocol
      • Ability to solve community disputes and enforce rules
      • Ability to teach, guide and encourage others about the best practices in social media, including patience with people new to social media
      • In-depth familiarity with online community best practices, and experience interacting in a variety of online contexts.
      • Experience blogging and utilizing social networking technology (advance coding skills not required) 
      The preceding “highlights” are not intended to minimize or expand a volunteer’s role on our dynamic and exciting WT-ATD Board. Volunteers are asked to give what we can to encourage the enhancement and advancement of our Chapter. The preceding is a rather simple list of some of the things our Chapter asks the President to consider being a part of.

      Generally, we do request all WT-ATD Board members to (a) consider joint membership, Professional or “Power” membership, with the National organization; (b) attend all WT-ATD Board Meetings and functions (July retreat); and (c) attend all monthly events. The all is italicized because all of us have other responsibilities and realize all may be a stretch at times. Thank you for agreeing to consider a position on our WT-ATD Board and thank you, in advance, for your service, at all levels, to WT-ATD.

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